OpenBlog

Visual content trends
March 5th, 2018 - Jose antonio Alves

Visual content

According to Deposit Photos image bank, these are the photo categories that will shape 2018 visual communication: High-impact images: amateur photojournalism is beginning to really boom. Increased social awareness and the fight against ‘false news’ with real images that report or testify the world we live in, is driving the trend. Real people: brands are increasingly using anonymous people, not professional models, to advertise their products, allowing their audience to identify with them. Nature travel: people are still the most...

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I'm happy to be seen reading a certain publication, because it defines who I am as much as my eyewear says sometthing about me.

TYLER BRULÉ - MONOCLE CHIEF EDITOR

Content marketing
March 5th, 2018 - Jose antonio Alves

Content marketing

Content marketing will be even more important. 70% of people prefer to learn about a company through an article instead of an ad. A good story, well told, can help humanize a company. What’s more, content marketing is cheaper than...

March 5th, 2018 - Jose antonio Alves

SEO still matters

Even though Google still controls the search engine industry, companies are also competing to get good rankings on places like Yelp or Amazon. Positioning arrives to voice assistants Will 2018 be the year of the consolidation of searches through voice...

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Digital strategy
March 5th, 2018 - Jose antonio Alves

The keys to an effective digital strategy

There are a number of factors, including social, demographic and consumption trends you need to take into account when designing your digital strategy. They include: Mobile devices Mobile devices are the most popular way of surfing the web, with 51,4%...

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March 5th, 2018 - Jose antonio Alves

2018: The Year of the User

The authenticity of texts, optimized visuals for mobiles, and voice search tools will be the key to connecting with users in 2018

The age of the fourth industrial revolution that we are living through is marked by a more intelligent way of consuming. Now the economy is circular. Reduce, reuse and rethink are the basic principles to be applied to help ensure...

March 5th, 2018 - Jose antonio Alves
Logobook

Logobook, a library of logos that made history

A few simple black lines are sometimes all we need to identify a company, institution or even an idea in seconds, whatever language we speak. Logos are one the most important elements of a corporate identity. Their design can even...